Route Launch Destination Badges, 2018
Created destination badges for the concurrent launch of two new scheduled flight routes for Harbour Air Seaplanes. Drew on iconic destination landmarks and associated pastimes to create colourful, engaging graphics that could tie together all of the print & digital collateral, as well as the ads created for newspapers, magazines and online campaigns. Paired with complimentary stock photography.
Take-Off & Tailgate Badge, 2018
To highlight a new promotional package for Harbour Air Seaplanes, created an athletically-themed badge graphic & paired with complimenting stock photography for backgrounds & composite images.
Share the Fare Charitable Giving Identity, 2017
Working with The Number creative agency, conceptualized & directed creation of the logo for the introduction of Harbour Air Seplanes' Share the Fare charitable giving program, where $1 from all passenger fares on Fridays are donated to local community partners. Share the Fare's identity can be seen today on the airline's website, social media, operational & promotional collateral.
Tour de Victoria Script Logo
Honing & fine-tuning my original hand-drawn script from 2015, developed a new set of logo lockups for Ryder Hesjedal's Tour de Victoria, including the presenting sponsor.
